Sony Claim this has Medium Format Quality - so let's compare it to the GFX 50R and X1Dii 50C, as well as my trusty Nikon D850.

Check out the A7RIV at Amazon: https://geni.us/A7RIV

And B&H Photo: https://bhpho.to/2lwCj6Q 

The Medium formats shown:

See the Fuji GFX 50R (currently discounted)

At Amazon: https://geni.us/GFX50R 

At BH USA: https://bhpho.to/2FZKG1o 

The Hasselblad X1Dii

At Amazon: https://geni.us/X1Dii 

At BH USA: https://bhpho.to/2L9hTLQ

The mighty D850

At Amazon: https://geni.us/g4p58A

At BH Photo: https://bhpho.to/2JwCDO8 

GRAB THE SAMPLE FILES HERE - (1gb zip file)