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Fully agree. As a person that came back to photography as a hobby, just last year and invested heavily on a mirrorless system, one guess - full frame 42Meg - manufacture starts with an "S" it's clear things are changing. You are talking about the exact features still missing in my camera(which is the bomb by the way) - battery life, two memory card slots, affordable zoom. About the cell phone partnership - I totally agree as well!