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well done, I shoot Sony, but this way of doing service won't give them much benefits. They already lost huge chunk of TV and other markets due to their behaviour and way of doing business. I was first to ditched Sony TV and move to Samsung, Sony Video and move to Panasonic.....due to heavy investment in A mount, I still have to stick to them in Imaging market. Their top management are rude, stubborn and really don't get the market - even in 21st Century. These days consumers are highly educated and have a choice, not like in 70-es when only few companies could really make good product.